Kitazawa Hagumi is an energetic first-year student at Hanasakigawa Girls' High School and is a member of Hello, Happy World!. She is in the same class as Toyama Kasumi.

Outside of the band, she is friends with Yamabuki Saaya.


Hagumi is the only daughter of a family of butchers. They own a meat shop, where their bestselling item is their croquette. In one of her card stories she says that her parents fight often and her father sometimes "disappears for three days because 'it felt so good'" and her mother tends to break things when she's mad. She also states that her parents don't allow her to be loud at home, which explains her energetic attitude outside.

Hagumi also has an older brother, who taught her to play the guitar a bit in the past, which made learning to play the bass easier for her.''


Hagumi has brown eyes and short, bright orange hair. Her bangs and forelocks frame her face, and she has two long cowlick split at the center.

Her casual attire combines sporty and feminine items, such as a white sundress with sunflowers across the top and bottom, a bright orange jacket, and a brown backpack.


Lively and passionate for sports, Hagumi is known for her sunny disposition and energetic nature. She is cheery and can be a bit of a show-off, but she usually doesn't take things too far. She tries to convince others to indulge in her sporty hobbies at times.

Despite her tomboyish personality, Hagumi has an affinity for cute things and has a complex over boyish appearance. She especially loves Michelle's costume due to how it resembles a large stuffed bear.

She is also very affectionate with her bandmates and calls all of them, aside from Kaoru , with nicknames - Kanon as "Kano-chan-senpai", Kokoro as "Kokoron", and Misaki as "Mii-kun".

Game Interactions

A list of characters Hagumi interacts with in the game.

Kokoro (icon)Kaoru (icon)Kanon (icon)Misaki (icon)Kasumi (icon)Tae (icon)Saaya (icon)Himari (icon)Arisa (icon)Aya (icon)Chisato (icon)Eve (icon)Maya (icon)Ako (icon)



Card Name Rarity Type Skill Availability (Initial Availability for permanent gacha cards)
Smile Captain 1★ Power Score Up Band Story 1 Chapter 1
Onstage 2★ Happy Score Up
Everybody, On Three! 3★ Happy Perfect Lock + Score Up
Cute Detective 2★ Pure Life Recovery + Score Up Happy Phantom Thief & The Luxury Cruise
Source Of Happiness 3★ Pure Life Recovery + Score Up Tomoe SOS! Ako's Grand Nursing Operation
Fired Up! 2★ Cool Perfect Lock + Score Up MISAKI in da house!!! Gacha
Bang! On the Scene 2★ Power Life Recovery + Score Up Bandori 1st Election Commemoration
The Smile of Competition 4★ Cool Perfect Lock + Score Up Cheerful Sports Day Gacha
They're All So Cute! 3★ Power Score Up Frozen Aurora Gacha
The Magic of Smiles 2★ Pure Perfect Lock + Score Up
I'll Teach You! 4★ Pure Life Dependent Score Up White Snow Fairy Gacha
Cured By a Prince 3★ Power Life Recovery + Score Up A White Day Musical Basked In A Fleeting Fragrance
Mary Andromeda 4★ Power Life Recovery + Score Up Fuwa Fuwa Gao! Happy Monster! Gacha
Our Beginning 4★ Cool Score Up Tanabata Nostalgia Gacha
Great Adventure! 2★ Happy Perfect Lock + Score Up Hello Happy Adventure! ~Smiling Sleeping Treasure Island~
Midsummer Jump 3★ Happy Life Dependent Score Up Everlasting! Blue Ocean Splash Limited Gacha
10 Million Downloads Worldwide Dream Festival
For The Smiles! 3★ Cool Life Recovery + Score Up Make The World Smile! Smile Parade Gacha
Himari's Coordinator 4★ Happy Perfect Lock + Score Up Straight Ahead Groovy Gacha


Poppin'Party Kasumi (icon) Toyama Kasumi Tae (icon) Hanazono Tae Rimi (icon) Ushigome Rimi Saaya (icon) Yamabuki Saaya Arisa (icon) Ichigaya Arisa
Afterglow Ran (icon) Mitake Ran Moca (icon) Aoba Moca Himari (icon) Uehara Himari Tomoe (icon) Udagawa Tomoe Tsugumi (icon) Hazawa Tsugumi
Roselia Yukina (icon) Minato Yukina Sayo (icon) Hikawa Sayo Lisa (icon) Imai Lisa Ako (icon) Udagawa Ako Rinko (icon) Shirokane Rinko
Pastel*Palettes Aya (icon) Maruyama Aya Hina (icon) Hikawa Hina Chisato (icon) Shirasagi Chisato Maya (icon) Yamato Maya Eve (icon) Wakamiya Eve
Hello, Happy World! Kokoro (icon) Tsurumaki Kokoro Kaoru (icon) Seta Kaoru Hagumi (icon) Kitazawa Hagumi Kanon (icon) Matsubara Kanon Misaki (icon) Okusawa Misaki (Michelle)
Glitter*Green Ushigome YuriUzawa RiiWanibe NananaNijikki Hinako
ARGONAVIS Nanahoshi RenGoryou YuutoMatoba WataruShiroishi BanriKikyou Rio
Others Tsuzuki ShifuneTsukishima MarinaToyama AsukaUmino Natsuki